I created a logo to give the 9-week campaign a familiar, recognizable vibe. I used layered textures and colors to bring the feel of a baseball diamond to life. Plus, I deconstructed a lineup sheet to add that nostalgic baseball look and feel, tying everything together with a classic touch.

Each week I updated this page with a new player featured in the Legendary Lineup, building it out to nine players. It was a challenge to keep shop buttons visible and text centered within each player card.

Once the lineup was complete it was rewarding to see all of this imaginary lineup as one together. Folks on social were encouraged to share their ideal baseball lineup with us as an engagement tactic.